The Reader

Can Order - 6/15
Delivers / Goes on Sale - 6/24
New Firmware (FREE) - 6/21
AT&T Allowing upgrades up to 6 months early, anyone who was in 2010 can
upgrade now (supposedly), same pricing as last year (16GB - $199, 32GB -
$299), 3GS is going to $99 for 16GB & $149 for 32GB:

Ooh, an iAd demo. So, iPad, iAd, iOS, iPhone, iPod. Let it sink in people.

11:25AM "So let me tell you some of the brands that will be advertising with
us. Nissan, Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm,
Geico, Campbells, Sears, JC Penny, Target, Best Buy, Direct TV, TBS, and
Disney... those are some of the brands."

11:25AM "I pulled one ad in process which was a Nissan ad. They're going to
use it to advertise their electric car, the Leaf. They were hesitant to have
me show you, but I convinced them."

11:26AM "It loads in, and I can always X out of it. So we're loading up a
video... and here we go."

11:26AM Wow, actually a pretty amazing ad. If you're a geek, you will love
it.

11:27AM "So now we've got this cool navigator on the bottom. It spins the
car. The only way you'll be able to get one of these is through this ad on
the iPhone. So if you want to get a Leaf you need to get an iPhone..."

11:28AM Steve is showing off interactivity with ads. Pretty cool, if you
want to interact with a car ad.

11:29AM "So that is iAd."

11:29AM "I think a lot of people are going to try and win the car. It's a
great idea! We're going to turn on iAd on July 1st for all iOS 4 devices."

11:29AM "We've got advertisers committing to $60m."

11:30AM Steve says iAds are projected to represent 48% of the mobile
advertising market in the second half of 2010.

11:31AM "So those are the eight things I wanted to share with you on iPhone
4. What do you think so far? I think it's a lot more than people thought it
was. What do you think?" Big cheers.

11:32AM "We'll, we're really pleased with it. But there is one more thing."
Whoa -- the lights just went up along the side of the stage.

11:32AM "So in 2007 when we launched the iPhone, it was my privilege to make
a call to Jony Ive... and I'm going to do the same thing now." Boom, video
call.

11:33AM Wow, ha! Jony Picked up!

11:33AM Whoa it froze up for a second. "Now it never freezes up... did you
all turn off your WiFi?"

11:33AM "Hi Jony -- how are you?"

11:35AM "You know I grew up with the Jetsons... and video calls... and now
it's real. What about you?" Jony: "I grew up with the same thing, and it's
real now!" Steve: "It is real... especially when people turn off their
WiFi." Jony: "We've had to wait an awful long time for this to become
reality." Steve: "Okay, let's have lunch soon."

11:35AM It's called FaceTime. WiFi only. iPhone 4 to iPhone 4. No setup.

11:36AM "The video and audio quality is great. Now it's going to be WiFi
only in 2010. We need to work a little bit with the carriers..."

11:36AM "So FaceTime video calling. We're really happy with this."

11:37AM "We made a little video to show some of the ways people might use
it."

11:37AM Ah ha... it's the Sam Mendes commercial!

11:37AM A daughter graduating and talking to her mother!

11:38AM Wow. You can flip the image to the rear camera. This commercial is
pretty intense.

11:38AM Wow -- very cool. Two people speaking in sign language on the phone.
We're getting a little choked up! That's a pretty cool use.

11:39AM "This is one of the moments that reminds us of why we do what we
do."

11:39AM "Now it's based on a handful of standards... but this is going to be
an open industry standard."

11:40AM "So FaceTime... that's number 9. So that is the iPhone 4. We think
it's the biggest leap we've taken since the original."

11:41AM "Pricing -- there's two colors. White and black. Pricing -- $199 for
16GB, $299 for 32GB."

11:41AM "AT&T is going to make an incredibly generous upgrade offer. If your
contract expires at any time in 2010, you can upgrade to the iPhone 4. You
can get it up to six months early."

11:42AM "So what's our lineup look like? 3GS is now $99. These go on sale
June 24th."

11:42AM "Pre-orders start a week from tomorrow. And we're shipping in 5
countries. In July we're shipping in 18 more."

11:43AM "Now there's some accessories. A Dock. We have a case -- we call it
a Bunker."

11:44AM "And they come in colors... those are $29. And I'd like to talk for
minute about iOS 4 upgrades. For the 3G, not all the features are supported,
same with the iPod touch, and this excludes the first generation. Upgrades
are free for all these products."

11:45AM "We finally found a way to get them for free to our iPod touch
users."

11:45AM "So that is iPhone 4 and iOS 4. We have a video."

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