[apple-iphone] iPhone 4 Part 2-3
Sorry about last post, this is up to date, SO many new features / items -
can't wait to see when it is available:
"We have a front-facing camera, microSIM, camera + LED flash, headset, and
a second mic for noise cancellation. Now, because there have been a few
photos around, people have asked, what's this?" The edge of the phone. "What
are these lines? These don't seem like Apple."
<#10-34-55-am>
10:35AM <#10-35-25-am> - "Well, it turns out, there's not just one of them,
there's three of them. And they are part of the structure of the phone — the
stainless steel band is the structure of the phone. These is some brilliant
engineering — we use that stainless steel band as part of the antenna
system."
<#10-35-26-am>
10:36AM <#10-36-00-am> - "It's got integrated antennas right in the
structure of the phone — it's never been done before and it's really cool
engineering." Big applause. "Stainless steel for strength. Glass on the
front AND back. Integrated antennas, and extraordinary build quality."
<#10-36-12-am>
10:36AM <#10-36-19-am> - "There's not another consumer product like this.
This is our all new design for the iPhone 4. That's the first point." Big
applause.
10:36AM <#10-36-53-am> - "Second: this is a biggie. Something we call the
retina display. What's that?" Chuckles. "In any display, there are pixels —
here's four of them. We start off by dramatically increasing the pixel
density, 4x in the same amount of space."
<#10-36-58-am>
<#10-37-35-am>
10:37AM <#10-37-56-am> - "Why's that important? We get far more precision…
and we play tricks like adding some gray pixels to help fuzz it for the eye.
When you zoom out, you get REALLY crisp images. It has 326 pixels per inch.
There has never been a display like this on a phone."
<#10-38-05-am>
10:38AM <#10-38-41-am> - "People haven't even dreamt of a display like this.
It turns out there's a limit around 300px per inch that the human eye can't
differentiate between the pixels — text looks like you've seen it in a fine
printed book, unlike you've ever seen on an electronic display before. It's
extraordinary."
10:39AM <#10-39-15-am> - "Let me give you an example of the ordinary display
on the left and a Retina Display on the right." Hard to tell from back here.
"Once you use a Retina Display, you can't go back."
10:39AM <#10-39-47-am> - If you haven't already, go add the iPhone 4 to your
gdgt list <http://gdgt.com/apple/iphone/4/>!
<#10-40-28-am>
<#10-40-32-am>
10:40AM <#10-40-32-am> - Demo time: iPhone 3GS "with our widely-praised
display on it" vs. the iPhone 4. "Look at that difference. We had to get
special projectors for this because most can't display all the dots we put
in the Retina Display!"
<#10-40-50-am>
10:41AM <#10-41-35-am> - Interestingly, they haven't scaled any of the
interface elements and targets — it looks the same, just sharper.
10:42AM <#10-42-38-am> - Uh oh, network troubles up on stage. Steve: "You
could do me a favor by getting off of WiFi." Nice hat tip to the Google IO
keynote foibles. Switched to backup iPhone 4, errored with: "Could not
activate cellular network." Laughs. "Yeah, I know…"
<#10-43-31-am>
10:44AM <#10-44-03-am> - Steve's given up on web pages — showing photos now.
"It kinda comes down to what do you want to be looking at all day long? …
I'll try one more time here. Well, I'm sorry guys, I just don't know what's
going on. Scott, you got any suggestions?" Someone shouts "Verizon!"
10:44AM <#10-44-14-am> - Demo over. Steve is clearly not too stoked.
10:45AM <#10-45-18-am> - "3.5-inches, but 4x more pixels than the iPhone
3GS. 326px per inch. 800:1 contrast ratio, 4x that of iPhone 3GS. IPS —
provides much more accurate color and much higher resolution. You can't make
an OLED display with this resolution, we think it's quite superior."
<#10-45-32-am>
<#10-45-55-am>
10:46AM <#10-46-04-am> - "Again, the Retina Display has 78% of the pixels on
an iPad right in the palm of your hand. iPhone OS 4 makes it so your apps
automatically run on the Retina Display — but they look even better, because
we render your text and controls in the higher resolution. Your apps look
even better without doing any work!"
10:47AM <#10-47-03-am> - "But if you do a little work and put in higher
resolution artwork, they'll look stunning — so we suggest you do that. … We
think this is going to set the standard for displays for years to come. It
may be the most important single component of the hardware, and we've got
something here now that's like the best window on the planet. So that's the
Retina Display."
<#10-47-06-am>
10:47AM <#10-47-32-am> - "Third: the iPhone 4 is powered by the A4. It's
designed by our own team, and it's wonderful to have on the iPhone."
<#10-47-34-am>
10:48AM <#10-48-13-am> - "Let's take the back off: the first thing you'll
notice is the iPhone is packed to the gills. We went to micro SIM because
it's smaller — we need the space. The biggest component in the phone is the
battery — we could make it a little bit bigger."
<#10-48-29-am>
10:48AM <#10-48-47-am> - "Now, because we've made the battery bigger and the
A4 is so good with power management, we've improved the battery life! 7
hours 3G tlak, 6 hours 3G browsing, 10 hours WiFi browsing, 10 hours music,
40 hours of music, and 300 hours of standby." Big applause.
<#10-48-52-am>
<#10-49-17-am>
10:49AM <#10-49-39-am> - "Our environmental report card is strong. Arsenic,
BFR, mercury, and PVC free… we're doing great there." Review: "A4, 32GB,
quad band HSDPA / HSUPA, dual mics, 802.11n" and the rest…
<#10-49-49-am>
10:49AM <#10-49-51-am> - So wait, quad band? T-Mobile? We'll see!
<#10-50-21-am>
10:50AM <#10-50-23-am> - "We've got another cool piece of hardware: we're
adding a three-axis gyroscope." A few people in the audience just completely
lost it.
<#10-50-58-am>
10:50AM <#10-50-58-am> - "We've tied the gyro, accelerometer, and GPS for
6-axis motion sensing. It's perfect for gaming — and one of the reasons it's
perfect is because it's built into every iPhone 4, so you know it's there."
10:51AM <#10-51-14-am> - Demo time! "Since this demo doesn't require the
network…" laughter "we should be ok."
<#10-51-51-am>
10:52AM <#10-52-11-am> - Showing a Janga-like game and did a quick bit of
real-space rotation with the gyro. Big applause. This is pretty impressive.
10:52AM <#10-52-54-am> - Now Steve is actually playing the Janga game. "I
practiced this a little bit."
<#10-53-13-am>
<#10-53-33-am>
10:53AM <#10-53-53-am> - "The gyro joins the four other sensors… these
phones are getting more and more intelligent about the world around them. So
that's four. Number five. This is a great one. A whole new camera system
built into iPhone 4."
10:54AM <#10-54-13-am> - "Everybody loves to talk about the things that are
tangible when it comes to photography, like megapixels. But we tend to ask
the question: how do we make better pictures?"
<#10-54-22-am>
10:54AM <#10-54-52-am> - "Megapixels are nice, but what cellphone cameras
are really about is capturing photons and low-light photography. So we've
gone from a 3 to a 5 megapixel sensor with a backside illuminated sensor."
10:55AM <#10-55-33-am> - "It's a way of getting more light to the sensor…
also, when most people increase the megapixels, they make the pixel sensors
smaller. We've kept them the same size so they capture more photons. We've
got a 5x digital zome, tap to focus, and LED flash."
<#10-55-35-am>
Permalink <http://live.gdgt.com/2010/06/07/live-wwdc-2010-keynote-coverage/>
gdgt live links
- iPhone 4th-gen <http://gdgt.com/apple/iphone/4th-gen/>
Finally, add it to your want list!
- iPhone OS 4.0 <http://gdgt.com/apple/iphone-os/4-0/>
Get it on your iPhone and have list
- Discuss the
keynote<http://news.gdgt.com/2010/06/04/live-wwdc-2010-keynote-coverage-gdgt-live/>
Talk about the coverage here!
[Non-text portions of this message have been removed]
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