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Sent to you by Bill Boulware via Google Reader: iPhone 4: Apple takes
biggest leap since original iPhone via 9 to 5 Mac - Apple Intelligence
by Jonny Evans on 6/7/10



Apple has wrapped-up its WWDC keynote, introducing its new iAds
platform and announcing the iPhone 4.

Apple's presentation confirmed a batch of rumors and delivered an
explanation as to the appearance of those black lines on the side of
the iPhone 4 - they're antenna.

The company also announced a nice upgrade deal from AT&T -- if you're
iPhone contract's up for renewal any time this year you can upgrade to
the latest model now. *Well, on June 21, when it ships*.

Apple's PR follows:

SAN FRANCISCO—June 7, 2010—Apple® today presented the new iPhone® 4
featuring FaceTime, which makes the dream of video calling a reality,
and Apple's stunning new Retina display, the highest resolution display
ever built into a phone, resulting in super crisp text, images and
video.

In addition, iPhone 4 features a 5 megapixel camera with LED flash, HD
video recording, Apple's A4 processor, a 3-axis gyro and up to 40
percent longer talk time—in a beautiful all-new design of glass and
stainless steel that is the thinnest smartphone in the world.

iPhone 4 comes with iOS 4, the newest version of the world's most
advanced mobile operating system, which includes over 100 new features
and 1500 new APIs for developers. iOS 4 features Multitasking, Folders,
enhanced Mail, deeper Enterprise support and Apple's new iAd mobile
advertising platform. iPhone 4 will be available in the US, UK, France,
Germany and Japan on June 24, starting in the US at just $199 for
qualified buyers with a two year contract.*

"iPhone 4 is the biggest leap since the original iPhone," said Steve
Jobs, Apple's CEO. "FaceTime video calling sets a new standard for
mobile communication, and our new Retina display is the highest
resolution display ever in a phone, with text looking like it does on a
fine printed page. We have been dreaming about both of these
breakthroughs for decades."

FaceTime is as mobile as your phone, so you can see your loved ones and
friends anywhere there is Wi-Fi. Using FaceTime is as easy as making a
regular voice call, with no set-up required, and you can instantly
switch to the rear camera to show others what you are seeing with just
a tap.

Apple's stunning 3.5 inch Retina display has 960 x 640 pixels—four
times as many pixels as the iPhone 3GS and 78 percent of the pixels on
an iPad™. The resulting 326 pixels per inch is so dense that the human
eye is unable to distinguish individual pixels when the phone is held
at a normal distance, making text, images and video look sharper,
smoother and more realistic than ever before on an electronic display.

iPhone 4 is the thinnest smartphone ever—9.3 millimeters—with an
all-new design and build quality like no other mobile device. The front
and back are made of aluminosilcate glass, chemically strengthened to
be 30 times harder than plastic, more scratch resistant and more
durable than ever. The front and back glass have an oil-resistant
coating that helps keep it clean, and encircling iPhone 4 is a highly
finished stainless steel band made of a custom alloy that is forged to
be five times stronger than standard steel.

iPhone 4 features a new 5 megapixel autofocus camera with a 5x digital
zoom, a backside illuminated sensor and built-in LED flash that allows
you to take amazing pictures even in low light and dark environments.
iPhone 4 lets you record and edit incredible HD video and the popular
tap to focus feature now works while recording video. You can use the
iPhone 4's LED flash for both still photography and video recording.
The new iMovie® app for iPhone lets you combine movie clips, add
dynamic transitions and themes and include photos and music, and users
can buy it for just $4.99 through the App Store right on their phone.

iPhone 4 is the best mobile device ever for games and entertainment,
with access to tens of thousands of games and entertainment apps on the
revolutionary App Store. Every iPhone 4 has a built-in 3-axis gyro that
when combined with the accelerometer provides 6-axis motion sensing
such as up and down, side to side, forward and backward and pitch and
roll, making it perfect for gaming. Developers can access the gyro
using the new CoreMotion API to make games and other apps that go well
beyond what other mobile devices offer.

iPhone 4 comes with iOS 4, the newest version of the world's most
advanced mobile operating system. With over 100 new features, it
includes Multitasking, Folders, enhanced Mail, deeper Enterprise
support and Apple's new iAd mobile advertising platform. With
Multitasking, users can now instantly switch between any of their apps
while preserving battery life. With Folders, users can easily organize
their apps into collections by simply dragging one app on top of
another. A folder is automatically created and named based on the
category of apps selected. Users can change the name of any folder at
any time. In addition, users can now customize their lock and home
screens with an array of supplied wallpapers or with any of the photos
on their phone.

The new iBooks® app will be available for iPhone 4 as a free download
from the App Store and includes Apple's new iBookstore, the best way to
browse, buy and read books on a mobile product. The iBooks app will
sync your current place in a book, along with any bookmarks, highlights
and notes you have created, between copies of the same book on your
iPad, iPhone or iPod touch®. iBooks users can also now read and store
PDFs right in iBooks. There are now over 60,000 books available in the
iBookstore, and users have downloaded over five million books in the
first two months.

More than five billion apps have been downloaded from the revolutionary
App Store and more than 225,000 apps are available to consumers in 90
countries. Almost 100 million iPhone and iPod touch users around the
world can choose from an incredible range of apps in 20 categories,
including games, business, news, sports, health, reference and travel.

iPhone 4 delivers an amazing seven hours of talk time on 3G networks,
up to 10 hours of web browsing on Wi-Fi and up to six hours on 3G, and
up to 10 hours of video playback and up to 40 hours of audio playback.

** iPhone 4 is powered by Apple's new A4 processor that provides
exceptional processor and graphic performance along with long battery
life. iPhone 4 features a second microphone and advanced software to
suppress unwanted background noise for improved call quality when in
loud places. iPhone 4 also offers 802.11n Wi-Fi networking and adds
quad-band HSUPA to provide 7.2Mbps downlink and 5.8Mbps uplink
capability.***

Pricing & Availability

iPhone 4 comes in either black or white and will be available in the US
for a suggested retail price of $199 (US) for the 16GB model and $299
(US) for the 32GB model in both Apple and AT&T's retail and online
stores, Best Buy and Wal-Mart stores. iPhone 4 will be available in the
US, France, Germany, Japan and the UK on June 24 and customers can
pre-order their iPhone 4 beginning Tuesday, June 15 from the Apple
Online Store or reserve an iPhone 4 to pick up at an Apple Retail
Store. iMovie for iPhone will be available on the App Store for just
$4.99 (US).

Also on June 24, a new iPhone 3GS 8GB model will be available for just
$99 (US). iOS 4 software will be available on June 21 as a free
software update via iTunes® 9.2 or later for iPhone and iPod touch
customers.****

iPhone 4 will roll out worldwide to 88 countries by the end of
September. iPhone 4 will be available by the end of July in Australia,
Austria, Belgium, Canada, Denmark, Finland, Hong Kong, Ireland, Italy,
Luxembourg, Netherlands, Norway, New Zealand, Singapore, South Korea,
Spain, Sweden and Switzerland.

*Qualified customers only. Requires a new two year AT&T rate plan, sold
separately.
**Battery life depends on device settings, usage and other factors.
Actual results vary.
***Speed is dependent on cellular network capability.
****iOS 4 is compatible with iPhone 3G, iPhone 3GS, iPhone 4, second
and third generation iPod touch (late 2009 models with 32GB or 64GB).
Some features may not be available on all products. For example,
Multitasking requires iPhone 3GS, iPhone 4 or third generation iPod
touch (late 2009 models with 32GB or 64GB).



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