[apple-iphone] Full press release on AT&T

Wednesday, June 2, 2010 4:13 AM By Livemail

With my experience, any of us upgrading to a new phone (iPhone 4 in a couple
weeks), up for contract renewal, etc this will not just apply to 'new
customers' and seriously they couldn't even handle a month with the iPad 3G
without changing it? And how is giving up 3G minimum, unlimited maximum
worth only $5? If they insist on these new rates, they should have at least
done $!0 200MB, $20 2GB, $30 5GB (what we 'really' get now), and $45 (truly
unlimited w/tethering - what the current corporate plan costs).

http://www.att.com/gen/press-room?pid=4800&cdvn=news&newsarticleid=30854


*AT&T Announces New Lower-Priced Wireless Data Plans to Make Mobile
Internet More Affordable to More People *

** *Dallas*, *Texas*, *June 02, 2010*
newsrelease
ShareThis <javascript:void(0)>

AT&T*, the U.S. smartphone leader, today introduced new wireless data plans
that make it more affordable for more people to enjoy the benefits of the
mobile Internet. Customers can pick the new data plan that best meets their
needs – either a $15 per month entry plan or a $25 per month plan with 10
times more data. Current smartphone customers are not required to switch to
the new plans, but can choose to do so without a contract extension.

"AT&T helps mobilize everything on the Internet – your favorite web sites,
TV shows, music, games and social networks. Virtually everything previously
done while sitting at a computer can now be done on the go," said Ralph de
la Vega, president and CEO, AT&T Mobility and Consumer Markets. "To give
more people the opportunity to experience these benefits, we're breaking
free from the traditional 'one-size-fits-all' pricing model and making the
mobile Internet more affordable to a greater number of people."

Each plan includes unlimited access at no additional charge to more than
20,000 AT&T Wi-Fi Hot Spots in the U.S. Customers can also use unlimited
Wi-Fi at home, in the office or elsewhere if available. AT&T will also help
customers manage their wireless data usage by sending free text messages
after customers reach different usage intervals and by providing online
tools, including a smartphone app that shows monthly usage information.

The new wireless data plans – including a new tethering option – will be
available beginning June 7. Current AT&T voice and texting plans are
unchanged.

*More Choice*

The new AT&T plans provide large amounts of data to enable people to enjoy
their favorite online activities:

- *DataPlus.* Provides 200 megabytes (MB) of data – for example, enough
to send/receive 1,000 emails (no attachments), plus send/receive 150 emails
with attachments, plus view 400 Web pages, plus post 50 photos on social
media sites, plus watch 20 minutes of streaming video – for just $15 per
month.** This plan, which can save customers up to 50 percent off their
wireless data charges, is designed for people who primarily like to surf the
web, send email and use social networking apps. If customers exceed 200 MB
in a monthly billing cycle, they will receive an additional 200 MB of data
usage for $15 for use in the cycle. Currently, 65 percent of AT&T
smartphone customers use less than 200 MB of data per month on average.
- *DataPro.* Provides 2 gigabytes (GB) of data – for example, enough to
send/receive 10,000 emails (no attachments), plus send/receive 1,500 emails
with attachments, plus view 4,000 Web pages, plus post 500 photos to social
media sites, plus watch 200 minutes of streaming video – for $25 per
month.** Should a customer exceed 2 GB during a billing cycle, they will
receive an additional 1 GB of data for $10 for use in the cycle. Currently,
98 percent of AT&T smartphone customers use less than 2 GB of data a month
on average.
- *Tethering.* Smartphone customers – including iPhone customers – who
choose the DataPro plan have the option to add tethering for an additional
$20 per month. Tethering lets customers use their smartphones as a modem to
provide a broadband connection for laptop computers, netbooks or other
computing devices. Tethering for iPhones will be available when Apple
releases iPhone OS 4 this summer.

With the new wireless data plans, pricing for a smartphone voice and data
bundle now starts at just $54.99 per month for an individual plan, or $24.99
per month for an additional line on a FamilyTalk plan, $15 per month less
than the price of the previous entry level bundle.

For new iPad customers, the $25 per month 2 GB plan will replace the
existing $29.99 unlimited plan. iPad customers will continue to pre-pay for
their wireless data plan and no contract is required. Existing iPad
customers who have the $29.99 per month unlimited plan can keep that plan or
switch to the new $25 per month plan with 2 GB of data.

*Wi-Fi at 20,000 AT&T Hot Spots*

The vast majority of smartphones that AT&T offers have built-in Wi-Fi, which
lets the devices automatically switch from the wireless network to a Wi-Fi
hotspot without prompting, making Wi-Fi even more convenient and easy to
use. This enables customers to use Wi-Fi in the home, office and at public
locations where available. Wi-Fi will generally provide consistently fast
speeds and does not count against a customer's monthly data plan usage
total. In addition, virtually all AT&T smartphone customers have access at
no additional charge to more than 20,000 AT&T Wi-Fi Hot Spots in the U.S.
Customers can get more information on how to use Wi-Fi and find the location
of AT&T Wi-Fi Hot Spots at www.att.com/wifiaccess.

*Monitoring and Managing Usage*

To help customers easily check their data usage, AT&T has made the
information readily available in a number of ways***:

- *Customer Text Notifications On Data Usage.* When customers begin to
approach their monthly usage limit, AT&T will send three text notifications
– after they reach 65 percent, 90 percent and 100 percent of the threshold.
Customers will also be sent emails if AT&T has their email address.
- *Data Usage Monitoring.* Additionally, customers with iPhones and other
select devices can use the free AT&T myWireless application to check data
usage. The application is available for download in several smartphone app
stores. Also, AT&T customers can call *DATA# from their wireless phone to
check their data usage for the current billing period. They receive a free
text message with their usage information. Customers can also go online to
www.att.com/wireless to see all of their usage information, past and
present.
- *Data Calculator.* The easy-to-use online data calculator enables
customers to estimate their mobile data usage and get a better sense for
which data plan is right for them. It's located at
www.att.com/datacalculator.

Customers can learn more about the new plans online at www.att.com/dataplans,
by contacting AT&T customer service at 1-800-331-0500, or by visiting an
AT&T retail store.

AT&T expects these new data plans to have minimal revenue impact this year
and to not affect previous guidance for 2010.

* AT&T products and services are provided or offered by subsidiaries and
affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** Usage examples are estimates. Individual results will vary based upon
customer's Internet usage patterns.

*** Customers will see their usage reflected in their tools generally within
15 hours or less of actual data usage.

Largest Wi-Fi network claim based on non-municipal company and owned and
operated hotspots. An 802.11 b/g enabled device required.

*About AT&T*
AT&T Inc. (NYSE:T) is a premier communications holding company. Its
subsidiaries and affiliates – AT&T operating companies – are the providers
of AT&T services in the United States and around the world. With a powerful
array of network resources that includes the nation's fastest 3G network,
AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice
services. A leader in mobile broadband, AT&T also offers the best wireless
coverage worldwide, offering the most wireless phones that work in the most
countries. It also offers advanced TV services under the AT&T U-verseSM and
AT&T |DIRECTVSM brands. The company's suite of IP-based business
communications services is one of the most advanced in the world. In
domestic markets, AT&T Advertising Solutions and AT&T Interactive are known
for their leadership in local search and advertising. In 2010, AT&T again
ranked among the 50 Most Admired Companies by FORTUNE® magazine.

Additional information about AT&T Inc. and the products and services
provided by AT&T subsidiaries and affiliates is available at
http://www.att.com. This AT&T news release and other announcements are
available at http://www.att.com/newsroom and as part of an RSS feed at
www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on
Facebook at www.Facebook.com/ATT <http://www.facebook.com/ATT> to discover
more about our consumer and wireless services or at
www.Facebook.com/ATTSmallBiz <http://www.facebook.com/ATTSmallBiz> to
discover more about our small business services.

© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo
and all other marks contained herein are trademarks of AT&T Intellectual
Property and/or AT&T affiliated companies. All other marks contained herein
are the property of their respective owners.

*Cautionary Language Concerning Forward-Looking Statements*
Information set forth in this news release contains financial estimates and
other forward-looking statements that are subject to risks and
uncertainties, and actual results may differ materially. A discussion of
factors that may affect future results is contained in AT&T's filings with
the Securities and Exchange Commission. AT&T disclaims any obligation to
update or revise statements contained in this news release based on new
information or otherwise. This news release may contain certain non-GAAP
financial measures. Reconciliations between the non-GAAP financial measures
and the GAAP financial measures are available on the company's Web site at
www.att.com/investor.relations<http://www.att.com/gen/www.att.com/investor.relations>.
Accompanying financial statements follow.


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